Blog Archive
- Using YoY/MoM conversion rate goals as targets can backfire
- Partitioned ramps: A surprising feature of using hash functions for A/B split tests
- Deploying A/B split tests through Bitbucket Pipelines CI
- Presentation: How to avoid 5 testing pitfalls & run trustworthy experiments (Web Analytics Wednesday Melbourne, 2019-11-06)
- Mojito.mx: Documentation for the Mojito split testing framework launched
- Why we build experiments in an IDE rather than a WYSIWYG
- Why an A/B testing tool should form an experiments layer over your site
- Introducing Mojito: Mint Metrics' open-source split testing tool
- Track Optimizely, VWO & Mojito tests into Google Optimize
- Why purpose-built analytics tools beat Optimizely / VWO's A/B test tracking
- Why you need error tracking & handling in your split tests
- How to reduce your A/B testing tool's page speed impact