Conversion optimisation, analytics, and experimentation notes from Mint Metrics.
Image credit: Field & Stream A common exercise product teams do at the end of each year is goal setting and revision. We often see conversion rate goals / objectives being set like: Increase the conversion rate from 6.7%
Whilst improving Mojito's PRNG & devising an ITP2.X workaround last year we introduced a modular splitting tool in Mojito that lets users split traffic with hash functions. We're amazed by the features that hash function
Running A/B tests or experiments on the web requires injecting lots of JS and CSS into your web app to change the look and feel of the page. Reckless deployments of this code can (and sometimes does) break web applicatio
Earlier this month, I gave a talk to the local Web Analytics Wednesday group in Melbourne on running A/B tests and trustworthy experimentation. It features some of our biggest mistakes in split testing and the simple met
The Mojito split testing framework's docs are built upon Facebook's Docosaurus. It's been a couple of months since we announced that we'd open sourced Mojito... and at long last you can now find all the documentation for
Experiments built entirely within SaaS platforms’ web interfaces often take longer and require unnecessary busy work. This article explores the reasons we would rather build experiments in an IDE and how Mojito supports
There's a reason tag managers are now the de facto for tag deployment. Before tag managers, you'd embed tags directly into your application. It could take weeks or months to deploy them inside large, monolithic apps... M
Update: We have just launched our documentation site for Mojito here . We're excited to open source Mojito the experimentation stack we've used to run well over 500 experiments for Mint Metrics' clients. It's a fully sou
You've probably audited your Google Analytics setup and validated the data roughly matches data in your CRM etc (bonus points if you perform this QA process regularly). How often do you audit tracking for Optimizely, VWO
We typically find that relying just on Optimizely, VWO or Convert.com's A/B test tracking has hidden costs: Restrictive analytics capabilities Worse site performance Increases your compliance obligations & compromises yo
