You've probably audited your Google Analytics setup and validated the data roughly matches data in your CRM etc (bonus points if you perform this QA process regularly). How often do you audit tracking for Optimizely, VWO
We typically find that relying just on Optimizely, VWO or Convert.com's A/B test tracking has hidden costs: Restrictive analytics capabilities Worse site performance Increases your compliance obligations & compromises yo
Client side A/B testing tools get criticised for loading huge chunks of JS synchronously in the head (rightfully so). Despite the speed impact, these tools deliver far more value through the experiments they deliver. And
