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Older conversion optimisation, analytics, and experimentation notes from Mint Metrics.

Why you need error tracking & handling in your split tests

9 May 2019 · 5 min read

Rob Kingston · Director / Co-Founder

Remember the good old days of JS errors? (Image credit) Building large, complex experiments introduces new logic, new code and sometimes new bugs. But most A/B testing tools don't perform error tracking or handling for y

How to reduce your A/B testing tool's page speed impact

7 May 2019 · 3 min read

Rob Kingston · Director / Co-Founder

Client side A/B testing tools get criticised for loading huge chunks of JS synchronously in the head (rightfully so). Despite the speed impact, these tools deliver far more value through the experiments they deliver. And